For Goodness Sake takes important bits of life that get swept under the rug and brings them out into the fresh air and sunshine. Our small-and-growing company does research into people’s most intimate and vulnerable experiences, in partnership with Indiana University and Kinsey Institute researchers. We publish the findings in peer-reviewed journals and turn them into honest and friendly online products.

Our flagship product is OMGYES.com. In this ground-breaking, show-and-tell resource, women share the fruits of our research: the specific ways women and couples discover greater pleasure, agency and confidence.