For Goodness Sake conducts original research and turns the findings into radically open, beautifully designed resources that help people build confidence, connection, and well-being.

Our Mission
For Goodness Sake is a research-driven company creating evidence-based resources that help people strengthen intimacy, confidence, and connection.

Our mission is to study what has too often gone unstudied—the specific ways people build closeness and pleasure—and to share those discoveries in ways that strengthen connection and well-being.

Research Rigor
We work with researchers at Indiana University, the Kinsey Institute, Yale, and other leading universities. Our studies include large-scale interviews and nationally representative surveys that uncover the patterns in how people create closeness. We publish our findings in peer-reviewed journals, then bring them to life through resources that feel radically different from what most people expect from ‘sex education.’ They are warm, welcoming, and radically honest—no blushing, no coyness, no shame.

Proven Impact
Our first resource, OMGYES, shows the power of this approach. Research shows that OMGYES helps people better understand their own bodies, feel more confident, communicate more openly with partners, and experience more pleasure. More than 10,000 clinicians recommend OMGYES, and the U.S. Department of Veterans Affairs has approved it as a patient resource. It is also being studied at NYU and the University of Chicago medical schools as a new way to build sexual agency, self-knowledge, and intimacy.

Our Cause
For too long, pleasure and intimacy have been left in the shadows. Our work is powered directly by the people who use it—every purchase funds new research and helps turn discoveries into resources that make life better. By documenting patterns, creating language, and presenting them with honesty and warmth, we are redefining how intimacy and pleasure are understood: not as taboo topics, but as essential parts of health and human connection.

Projects
Each resource begins with new research, then becomes something people can actually use to feel closer, more confident, and more connected:

OMGYES – Our flagship resource, based on large-scale research into women’s pleasure. Already peer-reviewed, clinician-recommended, and approved by the U.S. Department of Veterans Affairs. Evolving in 2025 with clearer, App Store–friendly design.

New Couples Product – Coming Nov 2025. A new resource based on fresh research into the cozy, cuddly ways busy couples create closeness. Curated discoveries, developed into a form couples actually want to use—activities designed for two, that both partners can look forward to.

More to Come – We’re continuing to expand this model into new resources, each built from original research, presented with radical openness, and designed to help people strengthen intimacy and well-being.

The Wisdom Engine
A repeatable research model for human flourishing. We gather discoveries from people at scale, find and name the patterns, and turn them into clear, practical resources. First applied to intimacy and pleasure, this approach can illuminate any area of life where people want to thrive.